Blog

All Blog Entries Filed under Agency Process

When considering working with an agency, it's helpful to understand more about their processes and workflows. In these articles, we share details about our own processes for collaborating with our clients, as well as insights from other marketing agency leaders on best practices for building a strong agency-client partnership.

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Agency Process | Content Creation | Content Marketing | Content Strategy

How to Build an Effective Customer Spotlight Story

Customer case studies can be difficult to get right. Here's our guide to building a collaborative process that helps you build a compelling narrative.

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Agency Process | Content Marketing | Startups | Fractional CMO

What’s a Fractional CMO, and When Should You Hire One?

Hiring a fractional CMO or marketing consultant can be a great solution for times when you're not ready to hire a senior-level marketing employee. Here are some ways to work with a fractional CMO and when it makes sense for a business.

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Agency Process | Content Marketing | Content Strategy

How We Embrace an Agile Marketing Strategy at Eucalypt

Organizations need partners that can easily adapt to change–here are some ways that we embrace agility in our marketing agency.

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Agency Process | Content Marketing | Content Strategy

What to Expect in an Introductory Call with a Content Marketing Agency

Eucalypt Managing Director, Kathryn Hawkins, shares advice on what to expect in an introductory call with a content marketing agency and how you can prepare to get the most from the discussion.

Sunrise in Sweden
Agency Process | Content Creation

Image Sourcing for the Web

Most content creators are well aware by now that a Google image search is not the right way to go about finding an image or images for their blogs and other online content. So what are the best options in 2021 and beyond, and what are some of the legal limitations that creators should be aware of?

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Agency Process

How to Communicate Your Crisis Management Plan for COVID-19

The global pandemic has caused turmoil in every industry. Here are some strategies for creating your own crisis management plan.

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Agency Process | Florida

Why Jacksonville, Florida Is an Ideal Place to Grow Our Marketing Agency

We relocated our content marketing agency to Jacksonville. Here’s why it’s a great spot for entrepreneurship.

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Agency Process

Going Remote: Why We Became a Virtual Content Marketing Agency

We made the shift from having an office and local staff to going fully remote. Here's why it works for us.

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Agency Process

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

Learn how to take your freelance career to the next level by leveling up into a content marketing agency.

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Agency Process | Content Creation | Craft of Writing

Business Ghostwriting for Executives: Getting Started

Learn how to work with a freelance or agency ghostwriting partner to build your thought leadership reputation.

Choosing a content marketing agency
Agency Process

How Should You Choose a Content Marketing Agency?

Learn how to find a partner that hits the sweet spot for your company’s content marketing program.

How do content marketing agencies price their services?
Agency Process

How Do Content Marketing Agencies Price Their Services? 6 Questions to Help Cut Costs

What does it cost to hire a content marketing agency or writer? Make the most effective use of your marketing budget by answering these questions.

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