Blog

All Blog Entries Filed under Content Creation

Content creation, in the form of blog content, white papers, ebooks, infographics, videos, podcasts, webinars, and more, is crucial to building a strong content marketing program. These articles share insights into the content creation process and how to manage your own content creation, either independently or with an agency partner.

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Agency Process | Content Creation | Content Marketing | Content Strategy

How to Build an Effective Customer Spotlight Story

Customer case studies can be difficult to get right. Here's our guide to building a collaborative process that helps you build a compelling narrative.

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Content Creation | Content Marketing

Using Generative AI for Content Marketing

Make the most of AI technology by using artificial intelligence to enhance your content marketing efforts - without taking over.

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Agency Process | Content Creation

Image Sourcing for the Web

Most content creators are well aware by now that a Google image search is not the right way to go about finding an image or images for their blogs and other online content. So what are the best options in 2021 and beyond, and what are some of the legal limitations that creators should be aware of?

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Content Creation | Content Marketing | Content Strategy

How to Mine Your Virtual Conference for a Year’s Worth of Content Marketing Assets

Make the most of your virtual conference content by converting your video into dozens of content marketing assets to grow and engage your audience.

Hiring an executive ghostwriting agency
Content Creation | Craft of Writing

5 Tips for CEOs and Executives Hiring a Ghostwriting Agency for the First Time

Bylined executive blog content can help to generate leads and support talent acquisition. Learn how to get started with a ghostwriting service.

Maintaining a strong content strategy during summer vacation season
Content Creation | Content Strategy

4 Ways to Maintain a Strong Content Strategy During Summer Vacation Season

When all your coworkers are out of office, it can be tough to maintain a strong content marketing cadence. These tips can help.

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Content Creation

The Product Marketer’s Challenge: Producing High-Quality SEO Content at Scale

Search engine optimization can be important for driving traffic to static web pages. Learn how to create bulk SEO landing pages without cutting quality.

Getting started with executive ghostwriting
Agency Process | Content Creation | Craft of Writing

Business Ghostwriting for Executives: Getting Started

Learn how to work with a freelance or agency ghostwriting partner to build your thought leadership reputation.

How NewsCred powers the sales process through content creation
Content Creation

How NewsCred Powers the Sales Process through Content Creation: Tips from Heather Eng

We spoke with managing editor, Heather Eng, about how the content marketing solution NewsCred’s own content marketing strategy helps power its lead nurturing path for enterprise clients.

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