While we offer a broad range of marketing and PR services, we prefer to focus our projects around the type of goals we’re partnering on. In general, most of our work falls into these four areas:
Want to build a content marketing plan from scratch? If you have a strategy and have found it lacking, are you ready to audit and revamp your existing plan? Our strategic consulting services may include development of buyer personas, messaging, tone of voice guides, SEO research, competitor research, marketing resource and budget planning, web content audits, site information architecture, email marketing strategy, social media and paid ad strategy, and editorial calendar development. The specific scope of our consulting services is based on your goals and organizational maturity.
Varies greatly based on scope of needs, starting at $5,000 for a limited engagement.
Need a long-term partner that can help you boost your key metrics (SEO, lead-generation, engagement, and others)? Our content marketing retainers are based around building a collaborative relationship where we focus directly on helping your brand optimize its growth. We’ll start out with a strategic plan, then provide ongoing support with deliverables and services on a static monthly budget. We’ll provide you with access to agency software tools including SEO and content research tools, deliver monthly reports, and check in each month to review progress and strategize ways to optimize results.
Varies greatly based on scope, starting at $3500/month.
Already have a content marketing strategy, and need resources to help you scale? Our content creation services include both written content and graphic design for web and print. Our team of talented journalists write for national publications and have diverse experience in complex industries, including technology, finance, and healthcare. We frequently work on projects including SEO-optimized blog content, email content, ad content, ebooks, white papers, case studies, solution briefs, social media content, presentations, infographics, and print magazines. We’ll provide your team with turnkey, high-quality content development with a highly optimized editorial process, fully managed by our team.
Our package-based pricing starts at $5,000, and is tied to editorial process and industry complexity.
Are you focused on elevating your brand’s industry reputation or growing your personal brand? Our PR and thought leadership campaigns involve a combination of strategy, content development, and outreach that results in high-quality earned media, follower growth, and backlinks. These services may include ghostwritten content, research report development, press releases, social media, and press outreach and tracking. We frequently obtain client coverage in top-tier publications including Forbes, Entrepreneur, Inc, and specialty outlets within their niche.
Starting at $5,000 for a one-time campaign, or $1500/month for retainer-based pricing
They took the time to get to know us. What we got from the larger agencies in Chicago and New York were basically stock responses, which did not address what we were asking for. Eucalypt, however, took the time to read our comprehensive media and our strategic marketing plans. They brought us the New England small business values that we were looking for.