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All Blog Entries Filed under Craft of Writing

We consider content marketing to be a craft that draws from the best of journalism. Good content should be deeply researched, highly credible, and provide a strong narrative. In these pieces, we provide thoughts on the craft of writing from a content marketing perspective.

Hiring an executive ghostwriting agency
Content Creation | Craft of Writing

5 Tips for CEOs and Executives Hiring a Ghostwriting Agency for the First Time

Bylined executive blog content can help to generate leads and support talent acquisition. Learn how to get started with a ghostwriting service. Read More»

Getting started with executive ghostwriting
Agency Process | Content Creation | Craft of Writing

Business Ghostwriting for Executives: Getting Started

Learn how to work with a freelance or agency ghostwriting partner to build your thought leadership reputation. Read More»

Choosing credible sources
Craft of Writing

Choosing Credible Sources in Content Marketing: How to Protect Your Brand

Evaluate studies, sources, and references for legitimacy and bias before using them in your blog. Read More»

The hero's journey
Craft of Writing

The Key to Compelling Content Marketing? The Hero’s Journey.

We all know a good story when we see one, but when it comes to sitting down to tell your own brand’s story the craft of it all can seem overwhelming. Read More»

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