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Who stole my chips?
Content Marketing

Is Newsjacking Helping or Hurting Your Brand?

When newsjacking is used for good, it can help position you for content marketing success. But when it’s used for evil, it can be ugly.

Social Media Is Just Part of a Good Marketing Strategy
Content Marketing | Social Media

Social Media Is Just Part of a Good Marketing Strategy

Engaging in social media is important, but should be considered in the context of a broader content marketing strategy.

Grasping at straws?

Grasping at Straws? 5 Signs You Need Content Marketing Help

Content marketing isn’t always simple to implement. Here are some cues that it’s time to seek outside assistance.

Why Content Marketing Is Replacing Traditional PR
Content Marketing | PR

Why Content Marketing Is Replacing Traditional PR (Just Ask Katharine Zaleski)

Press releases and traditional media relations are losing their power. Here’s why content marketing is winning.

Hands typing on the keyboard
Content Marketing

Do You Need a Freelance Writer or a Content Marketing Agency?

You know you need help producing content for your business, but don't want to hire a full-time employee. It’s time to call on some outside help—but should you get in touch with a freelance writer, or take your project to a content marketing agency?

Businessman using telephone
Content Marketing

Why Content Marketing Is Important for Referral-Based Service Businesses

Even for smaller, referral-based business professionals, inbound marketing is an important key for winning better clients.

Sendy email marketing
Tools of the Trade

Tools of the Trade: Email Marketing with Sendy

The email marketing application Sendy is our favorite solution for sending group emails, thanks to its affordability and ease of use.

Hannaford Sign, Williston VT

Content Marketing Kings of New England: Who’s Leading the Pack?

These companies in Maine, New Hampshire, Massachusetts, and Vermont are building their business through inbound marketing with great success.

Don’t Trust the “Me Toos” of Content Marketing
Content Marketing

Don’t Trust the “Me Toos” of Content Marketing

If you're looking for content marketing help, specialization is important. Don't trust an agency that's added content marketing services as an afterthought.

Hiring a Content Marketing Agency or B2B Copywriter for a White Paper?
Content Marketing

Hiring a Content Marketing Agency or B2B Copywriter for a White Paper? Read This First.

If you're considering a white paper project for your company, these tips will help you collaborate with a content marketing agency or copywriter for a great finished product.

How to Develop a B2B Marketing Content Strategy Plan
Content Strategy

How to Develop a B2B Marketing Content Strategy Plan

Planning on launching your business blog? Congratulations—but don’t hit “publish” just yet. If you don’t have a content strategy plan, you’re not ready to draw a crowd.

Woman talking on phone and typing on laptop
Agency Process

10 Tips for Freelance Writers on Working with Content Marketing Agencies

As a content marketing agency, we often receive inquiries from freelance writers. Here are some tips on what to expect when working with a company like ours.

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