Blog

All Blog Entries Filed under PR

A public relations strategy can be highly effective for growing or improving your brand reputation if it's done correctly. In this section, we share strategies and techniques for generating positive media coverage and developing thought leadership content for the media.

link-building-seo.jpg
Content Strategy | PR | SEO

Build a Better Backlink Strategy: 6 Ways to Improve Your SEO Rankings through Content and PR

Learn why HARO, PR campaigns, guest blogging, research reports, expert round-ups, and infographics are some of our favorite strategies for building backlinks—and why “pay to play” backlink strategies often backfire.

Magazine rack
Content Marketing | PR

5 Tips for Building a PR Media List to Get Press for Your Startup

Build a list of journalists, bloggers, influencers, and media contacts to pitch to generate press coverage for your startup.

Looking through aperture of camera lens
PR

Ditch the Press Release: 12 Free PR Opportunities for Your Brand

Generate media coverage through these 12 strategies instead of using a press release or hiring influencers.

Woman tapping on phone
PR

Which Online PR and Guest Blogging Opps Are Worth Your Time?

A guide to sourcing and vetting media opportunities to make sure they’ll benefit your brand.

Microphones
PR

How to Pitch HARO as an Expert Source: 5 Tips for Landing More Press Mentions

HARO (Help a Reporter Out) is a newsletter service that connects journalists with expert sources. Learn how to find the right HARO queries and write effective responses that will help you get more PR for your business.

This is why your guest blogging strategy is failing
PR

This Is Why Your Guest Blogging Strategy Is Failing

Do you want to raise your profile and increase SEO backlinks through guest blogging? Here are 4 factors that may be leading your efforts to fail miserably.

Richard Branson
Employer Branding | PR

Why Thought Leadership Content Marketing Is Crucial for Modern Executives

Thought leadership content marketing is a crucial tool for building your reputation, reaching new audiences, and spotlighting your company in a positive light.

Why Content Marketing Is Replacing Traditional PR
Content Marketing | PR

Why Content Marketing Is Replacing Traditional PR (Just Ask Katharine Zaleski)

Press releases and traditional media relations are losing their power. Here’s why content marketing is winning.

Receive monthly tips on content marketing, social media marketing and how to improve your company’s web presence. No spam. Ever.