A public relations strategy can be highly effective for growing or improving your brand reputation if it's done correctly. In this section, we share strategies and techniques for generating positive media coverage and developing thought leadership content for the media.
Learn why HARO, PR campaigns, guest blogging, research reports, expert round-ups, and infographics are some of our favorite strategies for building backlinks—and why “pay to play” backlink strategies often backfire.
Build a list of journalists, bloggers, influencers, and media contacts to pitch to generate press coverage for your startup.
Generate media coverage through these 12 strategies instead of using a press release or hiring influencers.
A guide to sourcing and vetting media opportunities to make sure they’ll benefit your brand.
HARO (Help a Reporter Out) is a newsletter service that connects journalists with expert sources. Learn how to find the right HARO queries and write effective responses that will help you get more PR for your business.
Do you want to raise your profile and increase SEO backlinks through guest blogging? Here are 4 factors that may be leading your efforts to fail miserably.
Thought leadership content marketing is a crucial tool for building your reputation, reaching new audiences, and spotlighting your company in a positive light.
Press releases and traditional media relations are losing their power. Here’s why content marketing is winning.