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Screenshot of the Google AdWords website.
Content Marketing

How to Make Sure a Google AdWords PPC Campaign Is Worth the Cost

Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off.

Maine island homes.
Content Marketing

5 Maine Companies and Non-Profits that Are Doing Content Marketing Well

Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing content marketing well. Here's why.

Bacon Caramel Maple Ice Cream
Content Marketing

5 Common Traits in Successful Business Blogs

The best company blogs share numerous similarities.

Content Strategy

Why Your Business Needs a Content Strategy

Small businesses and large companies alike need to consider content strategy when creating articles and other content. Here's why.

Facebook screenshot
Content Marketing

Running a Successful Ad Campaign on Facebook

Chances are you and most of your friends and relatives have posted status updates on Facebook in the last few days: The social media service Facebook has more than 750 million active users all over the world—and more than half of them log in every single day. That means if you’re hoping to reach an audience for your small business’ marketing messages online, there’s no better place to go.

Summer in Maine
Content Marketing

Keeping your Business Going While on Vacation

If you’re like many business owners, you may be afraid of taking more than a few days off at any given time out of fear that your company will go downhill in your absence.

Wooden blocks spelling org
Content Marketing

How Partnering with a Non-profit Organization can Help Your Business

If you own a small business, you’re seen as a community leader—and, as such, you have both a responsibility and a valuable opportunity to give back to your community. Partnering with a local or national non-profit organization will help you make a real impact on the world around you, while also helping your business build a positive brand identity. Here are some strategies for using your business to serve the greater good.

Five Tips for Creating a Must-Read Company Story
Content Marketing

Five Tips for Creating a Must-Read Company Story

How do you decide what makes for a compelling story about your company? Here are some tips based on our ghostwriting collaborations with entrepreneurs.

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