Bizo

Eucalypt Media has assisted this B2B startup client with concept development, ebooks, white papers, blog content, and many other resources to help the company raise its profile and generate leads.

Bizo, a business-to-business startup that offers a sophisticated platform for highly targeted display advertising, sought help in early 2012 with additional marketing resources to supplement the valuable work its in-house marketing team was doing. In order to raise awareness of their solution, educate prospects about the solutions they offered, and generate new business leads, they wanted to develop a valuable library of content resources based around their business solution and industry, including white papers, ebooks, case studies, guidebooks, and blog content.

Eucalypt Media was brought on to assist with content strategy and development for these marketing resources, and has produced dozens of pieces of marketing collateral for Bizo between 2012 and 2014 that have helped raise Bizo’s profile as an expert resource and have helped the company build out its marketing funnel and generate new leads.

As one example, in Fall 2012, Eucalypt Media produced a demand generation white paper entitled “Get to the Right People,” which was tightly integrated with an extensive branding and display advertising campaign. Using this content piece as the main offer for its social advertising and ad retargeting campaigns, Bizo was able to generate more than 250 leads at a low cost per lead.

In August 2014, Bizo was successfully acquired by LinkedIn for $175 million.

We work with B2B technology clients across a variety of industries, and understand their unique needs. Please get in touch to see samples of white papers, solution briefs, and other samples, or submit your project proposal for an estimate.

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