Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.

Razoo

Eucalypt Media assisted the web startup Razoo with a wide variety of strategic marketing services as the company transitioned its business model from a social network to an online fundraising platform. We conducted a full content audit, developed marketing collateral including text and videos, and launched an online publication to raise Razoo’s spotlight among donors and nonprofits.

Eucalypt provided a wide range of consulting services for Razoo.com, a funded startup company that has built a crowdfunding platform for nonprofit organizations and their supporters to raise funds for causes they care about.

We helped the company develop a comprehensive content strategy to demonstrate thought leadership and expertise in the philanthropy and technology fields, refine its branding, increase search rankings, and drive visitors, donors, and nonprofit staff to the site.

In addition to creating and editing web copy and other marketing collateral, we managed a daily blog and wrote and edited a series of feature articles on innovative nonprofits. In order to increase the site’s pagerank and inbound traffic, we also managed the company’s social media profiles, seeded the content on social media sites, and developed content on Razoo’s behalf for other high-ranking websites such as The Huffington Post, resulting in a traffic increase of over 700 percent. We also provided assistance with web development services and produced a “Meet Razoo” tutorial video.

We also assisted in developing newsletters and other marketing collateral for Razoo’s first annual “Give to the Max!” Day, in partnership with the Minnesota Foundation GiveMN. This matching donation event raised more than $14 million on behalf of over 3,300 Minnesota nonprofits, cementing Razoo’s reputation as a powerful fundraising partner for the nonprofit world.

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It didn't take long for us to realize that Kathryn [Eucalypt Media principal] was much more than just a great writer and editor. Kathryn understands social media and approaches writing as a marketer – creating and distributing content that actually captures interest, drives traffic, and meets business goals. She was also a pleasure to work with, consistently delivering projects on-time and exceeding expectations.

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