Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.

Razoo

Eucalypt Media assisted the web startup Razoo with a wide variety of strategic marketing services as the company transitioned its business model from a social network to an online fundraising platform. We conducted a full content audit, developed marketing collateral including text and videos, and launched an online publication to raise Razoo’s spotlight among donors and nonprofits.

From 2008 to 2009, Eucalypt Media provided a wide range of consulting services for Razoo.com, a funded startup company that has built a crowdfunding platform for nonprofit organizations and their supporters to raise funds for causes they care about.

We helped the company develop a comprehensive content strategy to demonstrate thought leadership and expertise in the philanthropy and technology fields, refine its branding, increase search rankings, and drive visitors, donors, and nonprofit staff to the site.

In addition to creating and editing web copy and other marketing collateral, we managed a daily blog and wrote and edited a series of feature articles on innovative nonprofits. In order to increase the site’s pagerank and inbound traffic, we also managed the company’s social media profiles, seeded the content on social media sites, and developed content on Razoo’s behalf for other high-ranking websites such as The Huffington Post, resulting in a dramatic traffic increase of over 400 percent. We also provided assistance with web development services and produced a “Meet Razoo” tutorial video.

We also assisted in developing newsletters and other marketing collateral for Razoo’s first annual “Give to the Max!” Day, in partnership with the Minnesota Foundation GiveMN. This 2009 matching donation event raised more than $14 million on behalf of over 3,300 Minnesota nonprofits, cementing Razoo’s reputation as a powerful fundraising partner for the nonprofit world.

Eucalypt Media has worked with many angel- and venture-funded startups, and we understand the rapid pace of development and the frequent need to pivot. We can serve as your comprehensive marketing team, helping you save money on staffing and giving you the ability to scale up or down as needed. Contact us to see samples of our work, or submit a project request to discover how we can help you.

Latest Case Studies

  • Instore

    Instore, a San Francisco-based startup that sells an iPad point of sale solution for quick-service restaurants and other small businesses, came to Eucalypt Media in April 2013 when seeking help with developing content for both their blog and offsite placement, and securing guest blogging opportunities on authoritative sites within their field.

  • The Atlantic for Porsche: Fueling the Future

    Eucalypt Media developed all content for an Atlantic sponsored content campaign on behalf of Porsche, focusing on innovative and sustainable technologies of the future.

  • The Atlantic for Financial Company: Stories of Economic Progress

    Eucalypt Media was commissioned to assist The Atlantic with concept development and create all content for an ambitious sponsored content project on behalf of a major financial services firm, “Stories of Economic Progress,” which was spotlighted on TheAtlantic.com throughout Fall 2012.

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It didn't take long for us to realize that Kathryn [Eucalypt Media principal] was much more than just a great writer and editor. Kathryn understands social media and approaches writing as a marketer – creating and distributing content that actually captures interest, drives traffic, and meets business goals. She was also a pleasure to work with, consistently delivering projects on-time and exceeding expectations.

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