The Art of the Voice

Language stamps a story with the teller’s personality, which makes it memorable and powerful. But how can marketers harness the power of this kind of first-person yarn and put it to good effect?

In this eBook, we dive into the nuts and bolts of how to shape a raw interview transcript into a first-person narrative, including:

  1. Learning from the greats: How award-winning non-fiction writers like Studs Terkel and Svetlana Alexievich utilize the first-person narrative.

  2. How to take a raw transcript and edit it down into a narrative.

  3. Pro-tips for conducting productive interviews.

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