Institutions today need to build strong, compelling stories—and find ways to share these stories with prospective students, parents, alumni, potential faculty and staff. Content marketing is a powerful tool for reaching and converting these audiences. In this eBook, we showcase the essential steps to building a robust content marketing strategy, including:
The importance of personas: Who is your core audience?
A step-by-step guide to creating compelling website content
Four content marketing metrics to measure
How to reinvent the campus tour
Social media strategies for universities
Three institutions at the cutting edge of the discipline
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