Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.

The Atlantic for Financial Company: Stories of Economic Progress

Eucalypt Media was commissioned to assist The Atlantic with concept development and create all content for an ambitious sponsored content project on behalf of a major financial services firm, “Stories of Economic Progress."

Eucalypt Media collaborated with The Atlantic’s integrated marketing department on a major native advertising campaign on behalf of a Fortune 100 financial company, which ran on and its associated properties for a three-month period.

In the campaign, “Stories of Economic Progress,” Eucalypt Media identified a set of more than two dozen innovative small businesses and organizations throughout the United States to profile for the series of sponsored articles, including The Downtown Project, Challenge Detroit, Lit Motors, and Boston Startup School. Eucalypt Media principal Kathryn Hawkins then traveled throughout the country to tour many of the business’ headquarters and interview the owners, and we developed in-depth feature articles about each of the companies which were featured on the site over the course of the marketing campaign, along with an interactive map and numerous video documentaries spotlighting several of the companies.

This innovative custom content project was The Atlantic’s most successful to date: Stories from the series were viewed more than 2.5 million times, with nine times more social shares per story than any of The Atlantic’s previous custom content programs.

Eucalypt Media is available to collaborate with larger marketing agencies on client projects, offering assistance with everything from concept development to content creation. Please contact us to set up a call so that we can discuss the possibilities of a partnership.

Throughout the course of the 4-month program, they were great to work with and produced amazing content for the program. I am hoping I get to work with them soon on another project.

Michael Manning, Senior Integrated Marketing Manager at The Atlantic

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