Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.

Ogilvy & Mather for Kraft/Maxwell House Coffee

Throughout the course of Maxwell House Coffee’s “Brew Some Good” promotional campaign, Eucalypt Media collaborated with Ogilvy & Mather to produce daily “good news” content and distribute a daily Maxwell House-branded email newsletter.

From 2007 to 2008, Eucalypt Media (then Hawkins Multimedia) managed and executed a custom content program for Ogilvy & Mather on behalf of the Kraft brand Maxwell House Coffee. The agency had just launched Maxwell House’s “Brew Some Good” advertising campaign, with a custom website, print ads, and TV commercials. We were commissioned to develop “good news” focused content for Maxwell House to promote on its website and in a custom branded daily newsletter, much of which was also syndicated to Gimundo.com.

Eucalypt Media developed versioned content for both a U.S. and a Canada-based version of the site, managed a translator to produce French versions of the content for Maxwell House’s French-Canadian readers, and produced custom “good news” digests every morning, managing the email newsletter process on the company’s behalf. The custom “good news” content program helped the company add more than 10,000 new subscribers to their mailing list, and served to boost Maxwell House’s brand image as a positive, ethical company.

Eucalypt Media is available to collaborate with larger marketing agencies on client projects, offering assistance with everything from concept development to content creation. Please contact us to set up a call so that we can discuss the possibilities of a partnership.

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