Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.


Instore, a San Francisco-based startup that sells an iPad point of sale solution for quick-service restaurants and other small businesses, came to Eucalypt Media when seeking help with developing content for both their blog and offsite placement, and securing guest blogging opportunities on authoritative sites within their field.

Working on a monthly retainer-based system, we have provided Instore's CEO with ongoing marketing strategy and editorial assistance in developing articles and ebooks, which we produce within the company’s custom CMS. We also work to locate relevant guest blogging and link-building opportunities, and develop content for third-party outlets to boost Instore’s backlinks and traffic rankings. We also assist with providing social media updates on Instore’s Facebook page and other outlets to drive traffic to the site.

During the time that we have been working with Instore, the company has seen its web traffic grow by more than 400 percent, thanks to both organic search and social media traffic and a content distribution partnership with the syndication platform Outbrain. Our guest-blogging outreach efforts have helped them gain many backlinks from a number of high-profile, authoritative small business-focused websites.

Writing regular blog articles with tips for SMB success is a way to build trust without coming across as too salesy. We have been working with Eucalypt to accomplish this goal for almost 4 years. They are bright, hardworking, and reasonably-priced for startups like us.

Matt Niehaus, Instore CEO

Ready to Get Started?

Want to learn more about how we can help? Set up a time for a free consultation to learn more.

Latest Case Studies

  • Alyssa Jarrett: 10+ Year B2B Marketing Partnership

    B2B marketing leader Alyssa Jarrett shares her insights on a decade of collaborating with Eucalypt across various marketing executive roles in a video testimonial.

  • Loop

    Eucalypt supports the ecommerce returns management platform Loop with ongoing content strategy and execution. Learn what content marketing manager J.P. Arnaud-Marquez has to say about working with us.

  • SEO Content for Email Software Client

    We developed nearly 80 SEO-optimized solution landing pages on complex topics for this email delivery platform in a two-month time frame, resulting in a 225% increase in front-page keyword search results.

Browse by Industry

Receive monthly tips on content marketing, social media marketing and how to improve your company’s web presence. No spam. Ever.