Case Studies

We’ve developed marketing strategies and content for dozens of clients across a wide range of industries, collaborating closely with each client to ensure that we are meeting their needs.

Instore

Instore, a San Francisco-based startup that sells an iPad point of sale solution for quick-service restaurants and other small businesses, came to Eucalypt Media in April 2013 when seeking help with developing content for both their blog and offsite placement, and securing guest blogging opportunities on authoritative sites within their field.

Working on a monthly retainer-based system, we have provided Instore with regularly scheduled high-quality, unique articles focused around their specific concepts and keyword requirements, which we produce within the company’s custom CMS and revise based on feedback from company executives. We also work to locate relevant guest blogging and link-building opportunities, and develop content for third-party outlets to boost Instore’s backlinks and traffic rankings. We also assist with providing social media updates on Instore’s Facebook page and other outlets to drive traffic to the site.
 
During the time that we have been working with Instore, the company has seen its web traffic grow by more than 400 percent, thanks to both organic search and social media traffic and a content distribution partnership with the syndication platform Outbrain. Our guest-blogging outreach efforts have helped them gain many backlinks from a number of high-profile, authoritative small business-focused websites.

Latest Case Studies

  • Instore

    Instore, a San Francisco-based startup that sells an iPad point of sale solution for quick-service restaurants and other small businesses, came to Eucalypt Media in April 2013 when seeking help with developing content for both their blog and offsite placement, and securing guest blogging opportunities on authoritative sites within their field.

  • The Atlantic for Porsche: Fueling the Future

    Eucalypt Media developed all content for an Atlantic sponsored content campaign on behalf of Porsche, focusing on innovative and sustainable technologies of the future.

  • The Atlantic for Financial Company: Stories of Economic Progress

    Eucalypt Media was commissioned to assist The Atlantic with concept development and create all content for an ambitious sponsored content project on behalf of a major financial services firm, “Stories of Economic Progress,” which was spotlighted on TheAtlantic.com throughout Fall 2012.

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We’ve used Eucalypt Media for our blog content and have been delighted with the well-written articles and easy to work with team. Kathryn has been a fantastic help getting our content strategy off the ground and has measured its growth. She adjusted quickly to our needs as our strategy changed and consistently produced great content.

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