Welcome to our little home on the web. Here, we discuss our thoughts on content marketing and content strategy, and share the tips and tactics we’ve learned in our years in the marketing trenches. We welcome thoughtful dialogue, both in the form of comments and guest posts.
We've recently rebranded our business, changing our company name from Hawkins Multimedia to Eucalypt Media and launching a new website. Here's a look at some of the changes.
Signing up for a content marketing retainer package offers plenty of advantages over per-project pricing. Here are a few reasons why.
If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready.
If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget?
Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine.
It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency.
When it comes to online content, it's worth paying a premium for high-quality writing. Here's why.
Check out these strategies for how to source and curate social media content to build your brand.
Will you get a good return on investment on a Google AdWords campaign? Here are some tips for making sure your strategy pays off.
Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing custom content well. Here's why.