Check out these strategies for how to source and curate social media content to build your brand.
Whether you’re curating an exhibit for a museum or selecting links for your Twitter feed or Tumblr blog, curating content is an art form. Done well, it can help you build connections, establish your expertise within your industry, and help you gain attention for your business.
Here are a few ideas to help you curate great content in a minimum of time.
Five strategies for cultivating sources for great content:
These strategies will help you find relevant, compelling, timely content to bookmark. But you’re not done yet: Tweet about your favorite posts, link to them on Facebook, and submit them on social sharing sites like Reddit and StumbleUpon. Curating content on a variety of popular platforms will raise your profile on each platform, and make other users more likely to link to your own content in turn.
You can also use these bookmarked links as resources in developing blog posts of your own, whether they consist solely of link round-ups or are focused around responding to a claim made in someone else’s post.
Finally, be sure to bring your own voice to the mix—much like a favorite mix tape, your curated content should say something about who you are, and why we should fall in love with you.
Case studies in content curation
Want to see who’s doing it right? Take a look at these curators.
Guy Kawasaki, of the aforementioned AllTop, features links to all things interesting on his Twitter feed. (He even uses some ghost-tweeters for assistance—not a bad idea if you’re short on time.)
Maria Popova, of the art and culture site Brain Pickings, curates beautiful artwork and design, fascinating quotes, unique films, and other items worthy of fascination on her Twitter feed and her blog.
Megan, the blogger behind the crafts-focused site notmartha.org, posts frequent round-ups of themed links relating to food, crafts, shopping, and other topics of interest, incorporating MetaFilter discussion threads, photos, and links to other blogs.
Who else is doing content curation well? Share your suggestions in the comments.
Kathryn Hawkins is principal and chief content strategist of Eucalypt Media. She has worked as a freelance journalist for media publications and managed inbound marketing and content strategy for corporate and nonprofit clients for more than a decade.
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