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Introducing Open Office Hours with Kathryn Hawkins at Eucalypt

By Kathryn Hawkins. Agency Process
Image Credit: Marc Mueller from Pexels

Learn about our new office hours for introductory calls with potential marketing partners.

As a marketing communications agency, we know effective communication is crucial to a strong business relationship—and that starts from the very first encounter.

We’ve built a strong remote culture in our agency, so that means we don’t often meet our prospects for the first time over a handshake and a cup of coffee (or a dirty martini), the way that agency teams have done in generations past.

Instead, our website and testimonials often serve as the initial entry points into our work—and while our writing shares a lot about our perspective on content marketing, we get how important it is to make that human connection, too.

After all, these days, “agency” is a four-letter word to many in-house marketing leaders and business owners. So many of our prospects have already been burned by a bad agency experience the time they meet us, and are surprised to see that we, as principals, are genuinely invested in the work that we do.

So I want to make it as easy as possible for in-house teams and potential collaborators to connect with me and understand more about our perspective.

This week, I’m launching open office hours—a few set blocks of time when I’ll connect by phone or video chat with potential prospects, in appointments of 15 minutes each.

Who is this for?

I often have in-depth phone calls with prospects who want to discuss details of a specific project, and of course, I still plan to do that. (If that applies, please book a project review call.) My open office hours are for business owners; marketing, SEO, or talent brand directors; individual thought leaders; or potential partners (such as larger marketing agencies, PR firms, or VC firms) that are interested in potentially collaborating in the future, but don’t have an immediate project to discuss.

What will we talk about?

I’m not going to walk you through a polished pitch dek. This is just an informal conversation where you can share a few details about your business and goals, and ask questions to understand whether we might be a good fit. Given the limited scope of the call, I can’t offer any in-depth answers on your strategy, but I’m happy to answer questions you have about our agency and process.

Sometimes it may turn out that we’re not the best fit for your needs, and if that’s the case, I’m also happy to direct you towards other resources if I know of good options for your particular situation. It’s always our goal to help people find the right fit for them, and if that’s not us, that’s fine too.

What else should I know?

  • While we’re not going to discuss project budgets at this stage, please be aware that our minimum investment for a project is $5,000, should we choose to move forward together—if this is outside of your range, we’re likely not a fit, but please sign up for our email newsletter for free tips and advice.
  • Please be on time for our call, as I may have back-to-back meetings scheduled, and can’t commit to allocating any time beyond our 15-minute window. If you are more than 5 minutes late for a meeting, you can rebook it during my next available office hours block.
  • If you are a software or services vendor, please don’t try to talk sales during my office hours. (Instead, drop us a line at hello@eucalypt.co.)

In addition to giving potential collaborators the chance to learn about us, open office hours will give me the chance to learn more about what today’s marketers are looking for, and shape our future offerings accordingly. It presents a great chance for both of us to see each others’ perspectives and get to know one another on a more human level. I’m excited to open the office door, and I hope you’ll join me for a getting-acquainted chat.

Book an office hours slot here.

Kathryn Hawkins

Kathryn Hawkins

Kathryn Hawkins is principal and chief content strategist of Eucalypt Media. She has worked as a freelance journalist for media publications and managed inbound marketing and content strategy for corporate and nonprofit clients for more than a decade.

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