Welcome to our little home on the web. Here, we discuss our thoughts on content marketing and content strategy, and share the tips and tactics we’ve learned in our years in the marketing trenches. We welcome thoughtful dialogue, both in the form of comments and guest posts.
How do you decide what makes for a compelling story about your company? Here are some tips based on our ghostwriting collaborations with entrepreneurs.
You have so many experiences as a business owner. How do you discover which ones are compelling enough to share with an audience in writing? Which ones will reveal something unique about you or your company, inspiring people to seek out you and your brand?
I spent over a year writing and editing stories for now-defunct BNET.com’s “Owners Only” section, ghostwriting stories for business owners about the problems they’ve faced and lessons they’ve learned as they try to make a living doing something they’re passionate about. Here are a few tips I’ve learned from collaborating with these fascinating entrepreneurs about what makes for a compelling story:
If you’re a business owner, what other lessons have you learned about creating a compelling narrative?
(If you’re trying to write your company’s story and not sure where to start, drop me a line—maybe I can help.)
Kathryn Hawkins is principal and chief content strategist of Eucalypt Media. She has worked as a freelance journalist for media publications and managed inbound marketing and content strategy for corporate and nonprofit clients for more than a decade.
If you're considering a white paper project for your company, these tips will help you collaborate with a content marketing agency or copywriter for a great finished product.
If you're not generating enough leads, it's time to take a fresh look at your website by conducting a content audit. Here's what that means and how to do it.
Planning on launching your business blog? Congratulations—but don’t hit “publish” just yet. If you don’t have a content strategy plan, you’re not ready to draw a crowd.