Welcome to our little home on the web. Here, we discuss our thoughts on content marketing and content strategy, and share the tips and tactics we’ve learned in our years in the marketing trenches. We welcome thoughtful dialogue, both in the form of comments and guest posts.
The best company blogs share numerous similarities.
These days, all companies can be publishers. And why shouldn’t they be?
Starting a company blog is simple and low-cost. It’s a way to establish subject matter authority, generate sales leads, and network with prospects and other industry professionals. But if you want to rise to the top of the RSS reader, there are a few things to think about. Eucalypt Media has done content strategy and blog content development for dozens of clients, ranging from one-man businesses to global enterprises, and discovered a few common threads in what makes for compelling web content.
Eucalypt Media’s blog is just-hatched, but we’re hoping we can create content that meets all of those criteria. Tell us, what do you admire in a business blog? I’d love to see more examples of businesses who are doing things right.
Kathryn Hawkins is principal and chief content strategist of Eucalypt Media. She has worked as a freelance journalist for media publications and managed inbound marketing and content strategy for corporate and nonprofit clients for more than a decade.
If you're considering a white paper project for your company, these tips will help you collaborate with a content marketing agency or copywriter for a great finished product.
If you're not generating enough leads, it's time to take a fresh look at your website by conducting a content audit. Here's what that means and how to do it.
Planning on launching your business blog? Congratulations—but don’t hit “publish” just yet. If you don’t have a content strategy plan, you’re not ready to draw a crowd.