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Content Marketing

How Targeted Facebook Ads Maximize the Impact of Your Content Marketing Strategy

Use targeted Facebook ads segmented for your target audience to help your content marketing assets grow your audience. Read More»

Content Creation

Business Ghostwriting for Executives: Getting Started

Learn how to work with a freelance or agency ghostwriting partner to build your thought leadership reputation. Read More»

Content Creation

Learn Your Buyer Personas to Optimize Your Content Distribution Strategy

Effective promotion of your content marketing work requires a deep understanding of your target audience personas. Read More»

Agency Process

How Should You Choose a Content Marketing Agency?

Learn how to find a partner that hits the sweet spot for your company’s content marketing program. Read More»

Craft of Writing

Keep Fake News Out of Content Marketing: How a Bogus Source Can Damage Your Brand

Here's how to evaluate a source to find out if it builds your credibility and authority, or drives a truck through it. Read More»

Craft of Writing

Subject Matter Expert Interview Troubleshooting: Pushing Past 3 Common Roadblocks

Try these tips for completing a successful expert interview for your content marketing project or case study. Read More»

Agency Process

How Do Content Marketing Agencies Price Their Services? 6 Questions to Help Cut Costs

What does it cost to hire a content marketing agency or writer? Make the most effective use of your marketing budget by answering these questions. Read More»

Content Marketing

The Content Marketer’s Essential Reading List

The best content marketers of today need to read a curated slice of the internet with ruthless regularity. Here is our pick of the leading blogs to be following. Read More»

PR

How to Pitch HARO as an Expert Source: 5 Tips for Landing More Press Mentions

HARO (Help a Reporter Out) is a newsletter service that connects journalists with expert sources. Learn how to find the right HARO queries and write effective responses that will help you get more PR for your business. Read More»

Interviews

How NewsCred Powers the Sales Process through Content Creation: Tips from Heather Eng

We spoke with managing editor, Heather Eng, about how the content marketing solution NewsCred’s own content marketing strategy helps power its lead nurturing path for enterprise clients. Read More»

Content Strategy

This Is Why Your Guest Blogging Strategy Is Failing

Do you want to raise your profile and increase SEO backlinks through guest blogging? Here are 4 factors that may be leading your efforts to fail miserably. Read More»

Content Strategy

5 Content Marketing Metrics to Master

How can you measure the value of your content marketing investment? Look beyond leads and study other measures of engagement and growth. Read More»

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