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Content Strategy

Why Great Content Marketing Requires Journalism Skills

When hiring an inbound marketing team to assist with your content development efforts, finding an agency with a background in journalism makes all the difference. Here’s why. Read More»

Build a Guest Blog Strategy to Ramp Up Your Business Promotion

Guest blogging is a good path to backlinks and traffic to your site, but it can go nowhere if you don’t have a clear strategy for getting your articles published on reputable sites. Read More»

Introducing the New Eucalypt Media Website

We've recently rebranded our business, changing our company name from Hawkins Multimedia to Eucalypt Media and launching a new website. Here's a look at some of the changes.  Read More»

Content Strategy

Why Choose a Content Marketing Retainer Package?

Signing up for a content marketing retainer package offers plenty of advantages over per-project pricing. Here are a few reasons why. Read More»

Content Strategy

A Three-Step Playbook to Getting Started with Content Marketing

If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready. Read More»

Content Strategy

Why Content Marketing Consultants Can Be Better for Your Business than Employees

If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget?  Read More»

Content Strategy

The New Rules of Content Marketing

Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine. Read More»

Why You Don’t Need an SEO Guru to Optimize Your Content

It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency. Read More»

Why It’s Worth Paying Professional Rates for Your Business Blog Content

When it comes to online content, it's worth paying a premium for high-quality writing. Here's why. Read More»

Using Content Curation to Build Your Business or Personal Brand

Check out these strategies for how to source and curate social media content to build your brand. Read More»

How to Make Sure a Google AdWords PPC Campaign Is Worth the Cost

Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off. Read More»

Maine Island Homes.

5 Maine Companies and Non-Profits that Are Doing Content Marketing Well

Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing content marketing well. Here's why. Read More»

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