When hiring an inbound marketing team to assist with your content development efforts, finding an agency with a background in journalism makes all the difference. Here’s why. Read More»
Guest blogging is a good path to backlinks and traffic to your site, but it can go nowhere if you don’t have a clear strategy for getting your articles published on reputable sites. Read More»
We've recently rebranded our business, changing our company name from Hawkins Multimedia to Eucalypt Media and launching a new website. Here's a look at some of the changes. Read More»
Signing up for a content marketing retainer package offers plenty of advantages over per-project pricing. Here are a few reasons why. Read More»
If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready. Read More»
If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget?
Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine. Read More»
It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency. Read More»
When it comes to online content, it's worth paying a premium for high-quality writing. Here's why. Read More»
Check out these strategies for how to source and curate social media content to build your brand. Read More»
Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off. Read More»
Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing content marketing well. Here's why. Read More»
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