Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off.
Small businesses and large companies alike need to consider content strategy when creating articles and other content. Here's why.
Chances are you and most of your friends and relatives have posted status updates on Facebook in the last few days: The social media service Facebook has more than 750 million active users all over the world—and more than half of them log in every single day. That means if you’re hoping to reach an audience for your small business’ marketing messages online, there’s no better place to go.
If you’re like many business owners, you may be afraid of taking more than a few days off at any given time out of fear that your company will go downhill in your absence.
If you own a small business, you’re seen as a community leader—and, as such, you have both a responsibility and a valuable opportunity to give back to your community. Partnering with a local or national non-profit organization will help you make a real impact on the world around you, while also helping your business build a positive brand identity. Here are some strategies for using your business to serve the greater good.
When we purchased Gimundo.com, we wanted to revive a site we cared about and build a sustainable business with it -- but it's also helped us learn valuable insights that we can share with our clients.
How do you decide what makes for a compelling story about your company? Here are some tips based on our ghostwriting collaborations with entrepreneurs.