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PR

How to Pitch HARO as an Expert Source: 5 Tips for Landing More Press Mentions

HARO (Help a Reporter Out) is a newsletter service that connects journalists with expert sources. Learn how to find the right HARO queries and write effective responses that will help you get more PR for your business. Read More»

Interviews

How NewsCred Powers the Sales Process through Content Creation: Tips from Heather Eng

We spoke with managing editor, Heather Eng, about how the content marketing solution NewsCred’s own content marketing strategy helps power its lead nurturing path for enterprise clients. Read More»

Content Strategy

This Is Why Your Guest Blogging Strategy Is Failing

Do you want to raise your profile and increase SEO backlinks through guest blogging? Here are 4 factors that may be leading your efforts to fail miserably. Read More»

Content Strategy

5 Content Marketing Metrics to Master

How can you measure the value of your content marketing investment? Look beyond leads and study other measures of engagement and growth. Read More»

Content Strategy

3 Critical Steps for Better Conversion Rates from Your Business Blog

Looking for better conversion rates from your blog posts? Try these three tips to ensure that you’re making the most of your content and getting the right data. Read More»

Content Strategy

4 Clever Ways to Use Content Repurposing to Build Your Editorial Calendar

Convert company speeches into ebooks, blog posts, SlideShares, and other content marketing collateral by following this simple strategy. Read More»

Content Strategy

6 Steps for Building a Killer Content Marketing Program in 2017

In the midst of planning and budgeting for 2017? Here are our top six tips for building out a killer content marketing strategy. Read More»

Interviews

4 Startup Content Marketing Tips from First Round Review

Tech startups and other new businesses can use content marketing as a lean way to generate interest quickly. Camille Ricketts of First Round Capital’s First Round Review shares tips for building a strong content strategy. Read More»

Content Strategy

Why You Shouldn’t Confuse Brand Journalism with Corporate Marketing

How companies can use top-of-funnel content marketing to build influence and thought leadership. Read More»

Content Strategy

Three Simple Steps for Building a Strong Content Strategy

Here are 3 simple steps organizations should follow to build a strong content marketing strategy. Read More»

Craft of Writing

The Key to Compelling Content Marketing? The Hero’s Journey.

We all know a good story when we see one, but when it comes to sitting down to tell your own brand’s story the craft of it all can seem overwhelming. Read More»

Content Strategy

4 Ways to Boost Web Traffic to Underperforming Blog Posts

Learn how to audit your web content and generate traffic to posts that aren't performing. Read More»

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