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Content Strategy

A Three-Step Playbook to Getting Started with Content Marketing

If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready. Read More»

Content Strategy

Why Content Marketing Consultants Can Be Better for Your Business than Employees

If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget?  Read More»

Content Strategy

The New Rules of Content Marketing

Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine. Read More»

Why You Don’t Need an SEO Guru to Optimize Your Content

It's important to think about SEO when planning your internet marketing efforts, but be cautious when considering an SEO consulting agency. Read More»

Why It’s Worth Paying Professional Rates for Your Business Blog Content

When it comes to online content, it's worth paying a premium for high-quality writing. Here's why. Read More»

Using Content Curation to Build Your Business or Personal Brand

Check out these strategies for how to source and curate social media content to build your brand. Read More»

How to Make Sure a Google AdWords PPC Campaign Is Worth the Cost

Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off. Read More»

Maine Island Homes.

5 Maine Companies and Non-Profits that Are Doing Content Marketing Well

Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing content marketing well. Here's why. Read More»

5 Common Traits in Successful Business Blogs

The best company blogs share numerous similarities. Read More»

Content Strategy

Why Your Business Needs a Content Strategy

Small businesses and large companies alike need to consider content strategy when creating articles and other content. Here's why. Read More»

Running a Successful Ad Campaign on Facebook

Chances are you and most of your friends and relatives have posted status updates on Facebook in the last few days: The social media service Facebook has more than 750 million active users all over the world—and more than half of them log in every single day. That means if you’re hoping to reach an audience for your small business’ marketing messages online, there’s no better place to go. Read More»

Keeping your Business Going While on Vacation

If you’re like many business owners, you may be afraid of taking more than a few days off at any given time out of fear that your company will go downhill in your absence. Read More»

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