All Blog Entries

  • How to Make Sure a Google AdWords PPC Campaign Is Worth the Cost

    By Kathryn Hawkins

    Will you get a good return on investment on a Google AdWords PPC campaign? Here are some tips for making sure your strategy pays off.

  • Maine Island Homes.

    5 Maine Companies and Non-Profits that Are Doing Content Marketing Well

    By Kathryn Hawkins

    Hannaford, L.L. Bean, Tom's of Maine, Bates College, and the Portland city government are a few Maine brands that are doing content marketing well. Here's why.

  • 5 Common Traits in Successful Business Blogs

    By Kathryn Hawkins

    The best company blogs share numerous similarities.

  • Why Your Business Needs a Content Strategy

    By Kathryn Hawkins

    Small businesses and large companies alike need to consider content strategy when creating articles and other content. Here's why.

  • Running a Successful Ad Campaign on Facebook

    By Kathryn Hawkins

    Chances are you and most of your friends and relatives have posted status updates on Facebook in the last few days: The social media service Facebook has more than 750 million active users all over the world—and more than half of them log in every single day. That means if you’re hoping to reach an audience for your small business’ marketing messages online, there’s no better place to go.

  • Keeping your Business Going While on Vacation

    By Kathryn Hawkins

    If you’re like many business owners, you may be afraid of taking more than a few days off at any given time out of fear that your company will go downhill in your absence.

  • How Partnering with a Non-profit Organization can Help Your Business

    By Kathryn Hawkins

    If you own a small business, you’re seen as a community leader—and, as such, you have both a responsibility and a valuable opportunity to give back to your community. Partnering with a local or national non-profit organization will help you make a real impact on the world around you, while also helping your business build a positive brand identity. Here are some strategies for using your business to serve the greater good.

  • Gimundo

    Practicing What We Preach: Why We Bought

    By Kathryn Hawkins

    When we purchased, we wanted to revive a site we cared about and build a sustainable business with it -- but it's also helped us learn valuable insights that we can share with our clients.

  • Five Tips for Creating a Must-Read Company Story

    By Kathryn Hawkins

    How do you decide what makes for a compelling story about your company? Here are some tips based on our ghostwriting collaborations with entrepreneurs.

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