B2B and B2C marketing strategies both rely on building trust in your brand. Here’s what B2B marketers can learn from the craft beer world. Read More»
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Effective promotion of your content marketing work requires a deep understanding of your target audience personas. Read More»
Learn how to find a partner that hits the sweet spot for your company’s content marketing program. Read More»
Here's how to evaluate a source to find out if it builds your credibility and authority, or drives a truck through it. Read More»
Try these tips for completing a successful expert interview for your content marketing project or case study. Read More»
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HARO (Help a Reporter Out) is a newsletter service that connects journalists with expert sources. Learn how to find the right HARO queries and write effective responses that will help you get more PR for your business. Read More»
We spoke with managing editor, Heather Eng, about how the content marketing solution NewsCred’s own content marketing strategy helps power its lead nurturing path for enterprise clients. Read More»
Do you want to raise your profile and increase SEO backlinks through guest blogging? Here are 4 factors that may be leading your efforts to fail miserably. Read More»
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