Welcome to our little home on the web. Here, we discuss our thoughts on content marketing and content strategy, and share the tips and tactics we’ve learned in our years in the marketing trenches. We welcome thoughtful dialogue, both in the form of comments and guest posts.
If you're not generating enough leads, it's time to take a fresh look at your website by conducting a content audit. Here's what that means and how to do it.
Planning on launching your business blog? Congratulations—but don’t hit “publish” just yet. If you don’t have a content strategy plan, you’re not ready to draw a crowd.
As a content marketing agency, we often receive inquiries from freelance writers. Here are some tips on what to expect when working with a company like ours.
When hiring an inbound marketing team to assist with your content development efforts, finding an agency with a background in journalism makes all the difference. Here’s why.
Guest blogging is a good path to backlinks and traffic to your site, but it can go nowhere if you don’t have a clear strategy for getting your articles published on reputable sites.
We've recently rebranded our business, changing our company name from Hawkins Multimedia to Eucalypt Media and launching a new website. Here's a look at some of the changes.
Signing up for a content marketing retainer package offers plenty of advantages over per-project pricing. Here are a few reasons why.
If you're a newbie to content marketing, it can be overwhelming. Here's a three-step process for getting ready.
If you need help with marketing materials, you might consider hiring a new employee to focus on these initiatives. But is that the best use of your operating budget?
Check out Kathryn Hawkins' presentation on content marketing for Social Media Breakfast Maine.