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Content Creation

Win the Tech Talent War with Recruiting-Focused Content Marketing

Build a strong talent brand department and create best-in-class content to improve your tech hiring success rates. Read More»

How to Start a Content Marketing Agency: 11 Tips for Growing Your Business

Learn how to take your freelance career to the next level by leveling up into a content marketing agency. Read More»

The Product Marketer’s Challenge: Producing High-Quality SEO Content at Scale

Search engine optimization can be important for driving traffic to static web pages. Learn how to create bulk SEO landing pages without cutting quality. Read More»

Content Marketing

What B2B and B2C Marketing Have In Common: A Lesson from Craft Breweries

B2B and B2C marketing strategies both rely on building trust in your brand. Here’s what B2B marketers can learn from the craft beer world. Read More»

Content Marketing

How Targeted Facebook Ads Maximize the Impact of Your Content Marketing Strategy

Use targeted Facebook ads segmented for your target audience to help your content marketing assets grow your audience. Read More»

Content Creation

Business Ghostwriting for Executives: Getting Started

Learn how to work with a freelance or agency ghostwriting partner to build your thought leadership reputation. Read More»

Content Creation

Build Your Buyer Personas to Optimize Your Content Distribution Strategy

Effective promotion of your content marketing work requires a deep understanding of your target audience personas. Read More»

Agency Process

How Should You Choose a Content Marketing Agency?

Learn how to find a partner that hits the sweet spot for your company’s content marketing program. Read More»

Craft of Writing

Choosing Credible Sources in Content Marketing: How to Protect Your Brand

Evaluate studies, sources, and references for legitimacy and bias before using them in your blog. Read More»

Craft of Writing

How to Interview a SME: Solutions for Difficult Q&A Situations

Interviewing a subject-matter expert (SME) isn't always easy. Use these tips to keep the interview on track. Read More»

Agency Process

How Do Content Marketing Agencies Price Their Services? 6 Questions to Help Cut Costs

What does it cost to hire a content marketing agency or writer? Make the most effective use of your marketing budget by answering these questions. Read More»

Content Marketing

The Content Marketer’s Essential Reading List

The best content marketers of today need to read a curated slice of the internet with ruthless regularity. Here is our pick of the leading blogs to be following. Read More»

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