About Us

We're a content marketing agency specializing in inbound marketing strategy and content creation.

About our agency

Eucalypt is a collaborative content marketing agency partner for startups, enterprise companies, educational institutions, and nonprofit organizations. We work closely with your team to understand your goals, and come up with a strategic plan to help you tell your story and grow your brand. As a small team, we bring a personal and thoughtful approach to guiding your marketing plan and crafting your content. While our team is based in Maine, we work remotely with clients all over the world.

Learn more about our team, or get in touch.

The Founders

Kathryn Hawkins

Kathryn Hawkins

Founder & Managing Director

Kathryn Hawkins spent a decade as a freelance journalist and editor for publications including BNET and GOOD Magazine, and her journalistic experience strongly guides her role running our content marketing initiatives. She oversees the editorial and marketing strategy for our clients, and focuses on learning from and participating in the ongoing industry conversation around content marketing, contributing to publications including Inc. and Content Marketing Institute’s blog, in addition to frequent posts on our own site. She and Jeff live in Scarborough, Maine with their two young kids and lazy dog.

Jeff Hawkins

Jeff Hawkins

Founder & Technical Director

Jeff Hawkins has over 15 years of experience as a website developer and marketing consultant, developing websites and managing web content for clients including the National Wildlife Federation, National Fish and Wildlife Foundation, and Theodore Roosevelt Conservation Partnership. At Eucalypt, he focuses on business development as well as technological and analytics consulting for clients.

Our Team

With each client engagement, we curate a custom team from our core group of in-house and partner talent.

Our veteran writers and editors have written for publications including Inc., Fast Company, and The Wall Street Journal, and most of them have 15 to 20 years of professional writing experience. Many of them also have work backgrounds in programming or engineering, enabling them to quickly grasp the complexities of the B2B tech topics we cover.

Our graphic designers have worked for enterprise brands and agencies, and are adept at turning complex information into visually appealing presentations, white papers, and infographics that clearly represent your brand.

We also have an extended network of translators, videographers, and other creative partners to provide support, helping us to scale to meet projects of virtually any size.

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