About Us

We're a content marketing agency specializing in inbound marketing strategy and content creation.

About our agency

Eucalypt is a collaborative content marketing agency partner for startups, enterprise companies, educational institutions, and nonprofit organizations. We work closely with your team to understand your goals, and come up with a strategic plan to help you tell your story and grow your brand. As a small team, we bring a personal and thoughtful approach to guiding your marketing plan and crafting your content. While our team is based in Maine, we work remotely with clients all over the world.

Learn more about our team, or get in touch.

The Principals

Kathryn Hawkins

Kathryn Hawkins

Kathryn Hawkins spent a decade as a freelance journalist and editor for publications including BNET and GOOD Magazine, and her journalistic experience strongly guides her role running our content marketing initiatives. She oversees the editorial and marketing strategy for our clients, and focuses on learning from and participating in the ongoing industry conversation around content marketing, contributing to publications including Inc. and Content Marketing Institute’s blog, in addition to frequent posts on our own site. She and Jeff live in Scarborough, Maine with their two young kids and lazy dog.

Jeff Hawkins

Jeff Hawkins

Jeff Hawkins has over 15 years of experience as a website developer and marketing consultant, developing websites and managing web content for clients including the National Wildlife Federation, National Fish and Wildlife Foundation, and Theodore Roosevelt Conservation Partnership. At Eucalypt Media, he focuses on business development as well as technological and analytics consulting for clients.

Staff Designer

India Menninghaus

India Menninghaus

India is a designer with over six years of experience in branding, motion graphics and information design. After stints in Chicago and Seattle, India moved back to Maine to explore the mountains and coastline of her home state. In her spare time, she helps out at her dad's record store. At Eucalypt, she oversees the visual storytelling side of things, making sure every pixel is in place.

Staff Writer

Jesse Baines

Lindsey Heimbach

Lindsey is a social media and content marketer with five years of experience writing content and working on campaigns with national marketing agencies and small businesses. She has a strong freelance background in copywriting, editing and creating marketing materials. At Eucalypt Media, Lindsey provides social media and CMS support, and produces content for client campaigns.

When she’s not working from home, you can find Lindsey experimenting in the kitchen, exploring Portland in pursuit of a new story to tell, or tending to her in-home zoo. She grew up in Pennsylvania and has eagerly adopted Maine as her new home.

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