We're a content marketing agency specializing in inbound marketing strategy and content creation.
Eucalypt Media is a content marketing agency, focused on strategizing and developing compelling print and digital content for brands and organizations. We manage inbound marketing for our clients, as well as targeted, focused outreach to relevant outlets as appropriate.
Since our business’ launch in 2007, we have focused on high-quality, journalistic content—and we believe that you deserve the best research and writing around, whether you’re The New York Times or a regional utility company. We will always provide you with compelling, thoroughly researched work that will help your organization build credibility and passion around its brand.
Our primary services are content marketing strategy, development, and distribution. We can offer other services such as design and development through partners, but only take on projects where storytelling-driven content is the primary focus.
We focus on building long-term relationships with our clients to help them grow, so we strongly recommend working on a retainer-based model in most cases.
While we’re physically based in Scarborough, Maine, we work with clients throughout New England, the United States, and internationally.
Yes, we’re a small agency. But we have the skills, capacity, and partner network to expand to suit nearly any client’s needs—and our portfolios are on par with any of the big guys. (In fact, we’ve subcontracted for Ogilvy and plenty of others.)
Don’t trust marketers? Honestly, we don’t either. We’ve fallen into this role reluctantly—we’re creative professionals who simply want to help organizations meet their goals, and think we have a lot of insight to offer after more than a decade in the field. We’re not “salesy” people—if you like what you’ve seen of our work and want to partner with us, awesome; if you need a company that’s going to “yes-sir” and “yes-ma’am” all of your pipe dreams to close a deal, no matter how unrealistic they may be, we’re probably not the one. (We’ve happily talked ourselves out of projects—we’d rather not sign a client with unattainable goals than take your money and let you down.)
Unlike many other content marketing firms, we’re not a rebranded SEO company, or PR guys with a bit of content thrown in. Our principal Kathryn Hawkins has written and edited for publications including GOOD Magazine and CBS’ BNET, and directly oversees each client’s editorial strategy and content development. Our team of writers are rooted in good journalism practices, and understand the sensitive art of balancing a client’s business goals with telling a compelling and truthful story.
While we are familiar with, and can support, many marketing technology solutions, such as HubSpot and Marketo, we focus on generating our revenue through high-quality service, not from affiliate revenue. We’re never going to try to sell you on a solution that’s more than you need. We’ll work with whatever you want to use, or help you decide which tools provide the technology you need at a budget that you can afford.
While we also offer assistance with print collateral, much of our work is in the digital sphere—a landscape we’ve been part of for over a decade. We singlehandedly built our own web property to traffic levels of 400,000+ unique visitors a month using only organic social media and other outreach methods, and we’ll give you a clear road map to get the traffic and leads that you want.
If you’re starting from scratch with content marketing, we can help you build your strategy from the ground up—but if you’ve already got a fantastic internal team or PR firm, and just need help producing your deliverables, we can do that, too. We don’t need to be everything to everyone: We adapt our solutions to fit your needs.
Larger marketing agencies will take you out for a steak dinner, bring you to their sleek offices, and have their employees spend weeks developing pitches designed to wow you. While that may seem impressive at first, it all ultimately ends up on your bill.
In contrast, we follow the Lean Startup model: We don’t have a physical office (why bother when our clients are all over the world?); we work with an experienced team of freelancers, rather than hiring employees we need to pay no matter how much work’s coming in; and we focus on showing prospects what we’ve already done for others, rather than spending too much time on a custom pitch that may not go anywhere.
This means we can afford to undercut those competitors by a significant margin—providing big agency work at small town prices.
Kathryn Hawkins has worked as an editorial and content marketing consultant for more than a decade, working with a diverse range of clients including Maxwell House, Intuit, GEICO, Charles Schwab, Lending Club, and many others. While consulting for Razoo from 2008-9, she developed a successful content marketing and syndication program, and wrote or edited all marketing collateral for the company. In Fall 2012, she worked on conceptualizing and developing all content for a major content marketing initiative for The Atlantic on behalf of a Fortune 100 client, which delivered more than 32 million total impressions.
Jeff Hawkins has over 14 years of experience as a website developer and marketing consultant, developing websites and managing web content for clients including the National Wildlife Federation, National Fish and Wildlife Foundation, and Theodore Roosevelt Conservation Partnership. At Eucalypt Media, he focuses on business development and technological consulting for clients.
We work with a network of highly experienced, U.S-based freelance writers, designers, and other creative consultants. We develop long-term relationships with each of our contractors, and understand their areas of expertise and capabilities, so that we can always bring on the right people for your project.
We have teamed up with several great vendors who can offer services that fall outside of our core group, enabling us to collaborate to take on large-scale creative projects. Our partner services are in website development, graphic design, and video production.