About Us

We're a content marketing agency specializing in inbound marketing strategy and content creation.

About our agency

Eucalypt is a collaborative content marketing agency partner for startups, enterprise companies, educational institutions, and nonprofit organizations. We work closely with your team to understand your goals, and come up with a strategic plan to help you tell your story and grow your brand. As a small team, we bring a personal and thoughtful approach to guiding your marketing plan and crafting your content. While our team is based in Maine, we work remotely with clients all over the world.

Learn more about our team, or get in touch.

The Principals

Kathryn Hawkins

Kathryn Hawkins

Kathryn Hawkins spent a decade as a freelance journalist and editor for publications including BNET and GOOD Magazine, and her journalistic experience strongly guides her role running our content marketing initiatives. She oversees the editorial and marketing strategy for our clients, and focuses on learning from and participating in the ongoing industry conversation around content marketing, contributing to publications including Inc. and Content Marketing Institute’s blog, in addition to frequent posts on our own site. She and Jeff live in Scarborough, Maine with their two young kids and lazy dog.

Jeff Hawkins

Jeff Hawkins

Jeff Hawkins has over 15 years of experience as a website developer and marketing consultant, developing websites and managing web content for clients including the National Wildlife Federation, National Fish and Wildlife Foundation, and Theodore Roosevelt Conservation Partnership. At Eucalypt Media, he focuses on business development as well as technological and analytics consulting for clients.

Director of Client Services

Clare Tyrrell-Morin

Clare Tyrrell-Morin

Clare Tyrrell-Morin brings 15 years of international marketing and editing experience to Eucalypt Media. Born in the UK, she spent a decade in the Asian media industry as arts writer for the South China Morning Post newspaper, founding art editor of Time Out Hong Kong, and marketing and events manager for Asia City Media. She moved to Maine in 2009 with her husband and has been enjoying the pristine air ever since.

Staff Writer

Sara Donnelly

Sara Donnelly

Sara brings more than 15 years of experience as a writer, reporter, and editor to Eucalypt. She specializes in long-form narrative, in-depth reporting, and crawling inside complex topics so that she can write about them in clear, engaging prose. At Eucalypt, she writes copy of all shapes and sizes as the resident word nerd.

Staff Designer

Gabby Doane

Gabby Doane

Gabby is a Designer and Art Director with over 7 years of experience delivering innovative and impactful digital and print design solutions for a variety of different businesses. At Eucalypt, she works with clients to bring their content to life through visual storytelling.

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