About Us

We're a content marketing agency specializing in inbound marketing strategy and content creation.

About our agency

Eucalypt is a collaborative content marketing agency partner for startups, enterprise companies, educational institutions, and nonprofit organizations. We work closely with your team to understand your goals, and come up with a strategic plan to help you tell your story and grow your brand. As a small team, we bring a personal and thoughtful approach to guiding your marketing plan and crafting your content. While our team is based in Maine, we work remotely with clients all over the world.

Learn more about our team, or get in touch.

The Principals

Kathryn Hawkins

Kathryn Hawkins

Kathryn Hawkins has the writing chops and integrity of a freelance journalist, with the drive and analytical focus of a marketer. She launched her career more than a decade ago while earning an MFA in creative writing, working as a freelance writer for publications including BNET.com (a CBS news publication), GOOD Magazine, and E: The Environmental Magazine, before honing her online marketing skills as editor and social media strategist for Gimundo.com (now a Eucalypt Media property) and the crowdfunding platform Razoo. She oversees our editorial and freelance team, and focuses on developing captivating and effective marketing strategies and content for Eucalypt Media’s awesome clients. She is often quoted on content marketing-related topics by publications including Content Marketing Institute, CIO.com, and many others.

Kathryn loves riding her bike down the local country roads and enjoying the local farms, beaches, and trails of Maine. She and Jeff have two young children and are eagerly awaiting a time when they can sleep in past 7AM.

Jeff Hawkins

Jeff Hawkins

Jeff Hawkins has over 15 years of experience as a website developer and marketing consultant, developing websites and managing web content for clients including the National Wildlife Federation, National Fish and Wildlife Foundation, and Theodore Roosevelt Conservation Partnership. At Eucalypt Media, he focuses on business development as well as technological and analytics consulting for clients.

Senior Account Manager

Jesse Baines

Jesse Baines

Jesse is an active and talented member of the social media and marketing community, having honed her skills with organizations and brands including Stonyfield Farms and Sebago Brewing Company. From organic dairy and craft beer to Maine lobster, city planning and adventure travel, Jesse has consulted on and contributed to many initiatives during her decade of marketing experience. A lifelong Mainer, Jesse is an avid cook, outdoor adventurer, and lover of a good beer and a great story. As the newest member of Eucalypt Media, Jesse’s job is to assist our clients in developing their own brand’s story, strategy and audience.

Staff Designer

India Menninghaus

India Menninghaus

India is a designer with over six years of experience in branding, motion graphics and information design. After stints in Chicago and Seattle, India moved back to Maine to explore the mountains and coastline of her home state. In her spare time, she helps out at her dad's record store. At Eucalypt, she oversees the visual storytelling side of things, making sure every pixel is in place.

Staff Writer

Jesse Baines

Lindsey Heimbach

Lindsey is a social media and content marketer with five years of experience writing content and working on campaigns with national marketing agencies and small businesses. She has a strong freelance background in copywriting, editing and creating marketing materials. At Eucalypt Media, Lindsey provides social media and CMS support, and produces content for client campaigns.

When she’s not working from home, you can find Lindsey experimenting in the kitchen, exploring Portland in pursuit of a new story to tell, or tending to her in-home zoo. She grew up in Pennsylvania and has eagerly adopted Maine as her new home.

Our Team

We work with a network of highly experienced, U.S-based freelance writers, designers, and other creative consultants. We develop long-term relationships with each of our contractors, and understand their areas of expertise and capabilities, so that we can always bring on the right people for your project.

Preferred Partners

We have teamed up with several great vendors who can offer services that fall outside of our core group, enabling us to collaborate to take on large-scale creative projects. Our partner services are in website development, graphic design, and video production.

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